Lab-grown diamonds have transformed the jewelry industry in recent years, offering a modern alternative to mined diamonds that appeals to both eco-conscious shoppers and value-seeking consumers. Nowhere is this shift more apparent than in Thailand, a country known for its vibrant gemstone trade, innovative jewelry designers and rapidly evolving consumer trends. As awareness grows and perceptions shift, lab-grown diamonds are quickly finding their place in the Thai market.
But what is fueling the rise of lab-grown diamonds in Thailand and how do they compare to their natural counterparts? In this article, we’ll explore the factors behind their increasing popularity, what Thai consumers value and what the future might hold for lab-grown diamonds in the Land of Smiles.
The Rise of Lab-Grown Diamonds in Thailand
Over the past decade, lab-grown diamonds have quietly shifted from a niche product to a major force in Thailand’s jewelry market. While the country has long been recognized as a global hub for gemstone cutting, trading and jewelry manufacturing, the introduction of lab-grown diamonds has created new opportunities for both industry professionals and everyday consumers.
Initially, lab-grown diamonds in Thailand were mostly used for industrial purposes or by a handful of forward-thinking designers. But as global awareness grew, especially about environmental concerns and ethical sourcing, Thai consumers began to take notice of the advantages these stones offer. In recent years, demand has surged thanks to better education, social media influence and the appeal of getting a visually identical diamond at a more accessible price.
Today, leading Thai jewelry brands and retailers increasingly include lab-grown diamonds in their collections. This shift is not just a reaction to international trends but is also fueled by local demand from younger, urban buyers who value sustainability and affordability. Major jewelry events and trade shows in Bangkok now feature dedicated sections for lab-grown stones, while online platforms and influencers continue to promote the benefits of these alternatives.
Several factors have contributed to this rise:
- Increased transparency around diamond origins
- Growing acceptance of new technology in traditional industries
- Attractive pricing compared to mined diamonds
- Support from international suppliers and labs who have entered the Thai market
As a result, lab-grown diamonds are no longer seen as a budget option, but rather as a smart, ethical and fashionable choice for modern Thais. This trend shows no sign of slowing down, with more consumers and businesses embracing lab-grown gems as an integral part of Thailand’s vibrant jewelry scene.
Market Overview and Major Retailers
Thailand’s lab-grown diamond market has evolved rapidly, blending international influences with local expertise. The shift began with a handful of innovative companies and has now reached mainstream retailers, reflecting both consumer demand and industry ambition.
Bangkok’s Jewelry Districts Lead the Way
The heart of Thailand’s jewelry trade, especially Bangkok’s Silom and Yaowarat (Chinatown) districts, has seen a visible increase in lab-grown diamond offerings. What started as a few counters at large jewelry malls has grown into full collections by well-known brands and many independent stores now promote lab-grown options alongside natural stones.
Major Retailers and Their Lab-Grown Diamond Strategies:
Jubilee Diamond
As Thailand’s largest and most recognized diamond retailer, Jubilee Diamond was among the first to formally launch a dedicated lab-grown diamond line in their showrooms. They use lab-grown diamonds in their latest summer 2025 earring collection. We liked this piece:
- Development:
In response to global trends and growing eco-consciousness among Thai shoppers, Jubilee began offering lab-grown diamonds around 2021-2022 under a separate brand label. - Approach:
They focus on transparency, showcasing certification from reputable international labs (like IGI and GIA) and offering competitive prices, especially targeting younger buyers and engagement ring shoppers.
PRANDA Group (Prima Gold, Prima Diamond)
PRANDA, known for its Prima Gold and Prima Diamond chains, quickly adapted by introducing lab-grown diamonds in select stores and through online channels. Prima Gold is a flagship brand under the PRANDA Group, which also owns Prima Diamond and several other well-known jewelry chains in Thailand.
- Development:
They started with exclusive lab-grown collections in flagship Bangkok locations and now offer these gems nationwide, both in-store and through e-commerce. - Approach:
PRANDA emphasizes both quality and design, positioning lab-grown diamonds as fashion-forward and ethically sourced. Their in-house jewelers regularly feature lab-grown stones in contemporary settings.
Beauty Gems
One of Asia’s biggest manufacturers, Beauty Gems, began using lab-grown diamonds in its custom jewelry pieces, targeting export clients and select local luxury buyers.
- Development:
Early adoption for bespoke jewelry, especially for clients seeking larger stones or unique designs at a better value. - Approach:
Beauty Gems collaborates with international suppliers and attends trade shows (like Bangkok Gems & Jewelry Fair) to highlight new lab-grown trends.
Online Retailers
As previously mentioned, Jubilee Diamond is Thailand largest diamond retailer but over the last several years Jubilee has also heavily invested in their online store, selling both natural and lab-grown diamonds there.
Other notable examples include Aurora Diamond with a very strong online presence and frequent campagins targeting online buyers.
Prima Gold on the other hand, is best known for selling gold and is in fact Thailand’s leading gold brand. But it also sells lab-grown diamonds online with an evergrowing variety.
These vendors have capitalized on the lab-grown boom, often undercutting traditional stores on price and marketing heavily on social media.
- Development:
They source directly from overseas labs and focus on convenience and price transparency, appealing to tech-savvy and price-sensitive shoppers. - Approach:
Many offer customization tools and live chat support to educate buyers on the difference between lab-grown and natural diamonds.
International Chains
Large pan-Asian retailers with a presence in Thailand, like Chow Tai Fook, now feature lab-grown diamonds as part of their regular product line, usually at central city malls.
- Development:
Lab-grown diamond sections have been added in response to international demand and tourist interest. - Approach:
They focus on certified stones and standardized pricing.
Market Summary
- Wider Acceptance:
Today, nearly all major Thai jewelry chains and a growing number of boutique designers stock lab-grown diamonds. - Retail Evolution:
Early skepticism has shifted to broad acceptance, thanks in part to education campaigns and influencer partnerships. - Ongoing Growth:
As international and local suppliers continue to invest, buyers benefit from more choice, better designs and improved after-sales support.
In short: Thailand’s major jewelry retailers have moved quickly to integrate lab-grown diamonds, making them accessible in both luxury malls and online stores. Their strategies blend transparency, education and value, cementing lab-grown gems as a permanent fixture in the Thai jewelry landscape.
The Future of Lab-Grown Diamonds in Thailand
The outlook for lab-grown diamonds in Thailand is remarkably bright, with every sign pointing toward continued growth and mainstream acceptance. As global trends influence local markets, Thailand is poised to become not only a major consumer but also a possible production and distribution hub for lab-grown gems in Southeast Asia.
Industry experts predict that demand for lab-grown diamonds will keep rising in the coming years, fueled by several factors. First, younger Thai consumers are embracing the idea of sustainable luxury, and their preferences are driving retailers to expand lab-grown offerings. As environmental awareness becomes more prominent in Thai society, lab-grown diamonds are gaining traction as a responsible and modern choice.
Technological advances are also playing a crucial role. With improvements in the quality and variety of lab-grown stones, such as new colors, cuts and sizes, the appeal of these diamonds is only increasing. Thai jewelry designers are using this flexibility to create innovative, fashion-forward collections that appeal to both local and international buyers.
Additionally, Thailand’s status as a jewelry manufacturing powerhouse means the country could eventually attract investment in domestic lab-grown diamond production facilities. If local manufacturing takes off, it could reduce costs, shorten supply chains and further boost the availability and acceptance of lab-grown diamonds within the Thai market.
Challenges remain, such as educating consumers about the differences between lab-grown and natural diamonds and overcoming lingering skepticism in traditional segments of the jewelry industry. However, most experts agree that these challenges are being steadily addressed through awareness campaigns, retailer transparency and influencer partnerships.
Looking ahead, Thailand is likely to see:
- Wider adoption of lab-grown diamonds across all major retail channels
- More creative and personalized designs
- Increased export of lab-grown diamond jewelry to other Asian and global markets
- Ongoing price competition that benefits the end consumer
As these trends continue, lab-grown diamonds are set to play an even more important role in shaping the future of Thailand’s vibrant jewelry scene, making luxury more accessible, sustainable and innovative than ever before.